Berlin, September 12, 2013
Faster CPUs, bigger screens with higher resolutions as well as better photo sensors – the multimedia ability of smartphones has been constantly improving in the last years. Numerous device owners use the multimedia functions extensively, for instance to take photos. 40 per cent of smartphone users take snapshots on a daily basis. Furthermore, 78 per cent use their smartphone to listen to music and 29 per cent to watch videos.
Internationally, the United Arab Emirates, South Korea and Saudi Arabia take the lead in smartphone usage. Nearly three out of four people in those countries own a smartphone according to Google's recent “Our Mobile Planet” report. Norway, ranked 5th, is the first European country in the listing (68 per cent), closely followed by Sweden in 7th place (63 per cent). The United Kingdom comes 9th with 62 per cent. The United States of America follows in 13th place with 56 per cent. Germany is ranked 27th with nearly 40 per cent of market penetration.
Methodology: The market forecasts are based on recent data of the European Information Technology Observatory (EITO). Since 1993, the European Information Technology Observatory (www.eito.com) offers high quality and up-to-date information on European and global markets for information and communications technology. The EITO is managed by Bitkom Research GmbH, a subsidiary of BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany. EITO collaborates with leading market research institutes including IDC and GfK, and research activities of the EITO Task Force are supported by the European Commission and the OECD. EITO is sponsored by Deutsche Telekom, KPMG and Telecom Italia.
Dr. Axel Pols, a.pols[at]bitkom.org