Global IT markets back on track for strong growth

02/03/2011 - Global IT markets back on track for strong growth

  • Global IT revenue rises by 4.4 percent to 1.1 billion euros
  • Emerging markets are driving growth
  • EU5: Germany and France were quickest off the starting block

Hanover, 2 March 2011

The world's IT markets are back on track for strong growth, reported the European Information Technology Observatory (EITO) at CeBIT, the high tech trade fair, in Hanover. Global sales of IT hardware, software, and IT services will rise by 4.4 percent in 2011 to 1.1 billion euros. "This year, IT spending will far exceed pre-crisis levels. The IT sector is once again acting as the driving force of the business cycle," said Prof. Dr. August-Wilhelm Scheer, President of the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) at EITO's press conference in Hanover.

Generally speaking it is emerging countries that are energizing markets led by the BRIC states of Brazil, Russia, India, and China. The IT markets in these four countries are currently growing by an average of 11 percent. But even established, industrialized nations are seeing spending on IT rise again now the crisis is over. In the EU, there is almost 3 percent growth, and in the US more than 4 percent. Japan is the only exception, with just 0.6 percent.

When it comes to the five largest EU countries, Germany leads in terms of growth. In 2011 and 2012, the second-largest European IT market after Great Britain will expand by around 4 percent, with France not far behind. Following at a slightly slower pace are the southern Europeans Spain and Italy, along with Great Britain. Growth in the Italian and Spanish markets in 2011 is less than 2 percent, and is only slightly higher in Britain. These markets will only begin to catch up to France and Germany in 2012 once they achieve growth of around 3 percent. In these three countries, cutbacks are also putting pressure on IT budgets in the public sector – with ensuing repercussions on the IT market.


Since 1993, the European Information Technology Observatory ( offers high quality and up-to-date information on European and global markets for information technology, telecommunications and consumer electronics. The EITO is managed by Bitkom Research GmbH, a wholly owned subsidiary of BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany. EITO collaborates with leading market research institutes including IDATE, IDC and GfK, and research activities of the EITO Task Force are supported by the European Commission and the OECD. EITO is sponsored by CeBIT, Deutsche Telekom, KPMG, Messe München, and Telecom Italia.

Maurice Shahd, EITO Press Spokesman,   

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