European ICT market on the up

22/12/2010 - European ICT market on the up

  • Overall growth of 1.5 percent in 2011
  • IT increase of 3.9 percent, telecommunications increase of 0.8 percent
  • Global boom in information and communications technology

Berlin, December 22, 2010

The growing demand for information technology is getting European high-tech markets back on a successful course. 2011 will see an increase in turnover for IT devices, software and IT services of 3.9 percent to 314 billion euros, according to the European Information Technology Observatory (EITO) in Berlin. "Companies across Europe are now catching up on IT investments that they had postponed during the economic crisis", says Dr. Axel Pols, Chairman of the EITO Taskforce.

Telecommunications revenues are set to increase by 0.8 percent to 344 billion euros. The consumer electronics (CE) market, however, is expected to decline by 6.7 percent to 56.3 billion euros. A key factor for poor development in the CE sector is saturation in the markets for flat-screens and digital set-top boxes, which have experienced a huge boost in recent years. The ICT market is thus set for overall growth of 1.5 percent to 715 billion euros. Based on the strong economic recovery, EITO now calculates overall market growth of 1.2 percent for 2010 - spring forecasts were for -0.6 percent. Eastern European countries such as the Baltic states, Rumania and Slovenia, whose IT markets fell sharply in 2009, can expect strong growth in the IT sector in 2011 of between seven and ten percent. Development in the telecommunications sector, however, is set to remain the same in Eastern and Western Europe.

Information and communications technologies are experiencing a surge in sales worldwide, thanks in no small part to the BRIC countries (Brazil, Russia, India and China). The ICT market expects growth of 5 percent globally for 2011 (CE not included), with a 7 percent increase in the Brazilian market, more than 8 percent in Russia, 12 percent in China and an incredible 26 percent in India. Growth rates that mature EU markets can only dream of.

Since 1993, the European Information Technology Observatory ( offers high quality and up-to-date information on European and global markets for information technology, telecommunications and consumer electronics. The EITO is managed by Bitkom Research GmbH, a wholly owned subsidiary of BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany. EITO collaborates with leading market research institutes including IDATE, IDC and GfK, and research activities of the EITO Task Force are supported by the European Commission and the OECD. EITO is sponsored by CeBIT, Deutsche Telekom, KPMG, Messe München, and Telecom Italia.

Maurice Shahd, EITO Press Spokesman,   


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